turn a blog into a mass market brand?

OBJECTIVE make Sustentator the go to brand for sustainability in the Spanish speaking world.

CHALLENGE undefined brand, small budgets, a crowded market, the 99% turning a deaf ear to the depressing news of melting ice caps and clubbed baby seals.

SOLUTION completely re-position and re-brand Sustentator as the Pragmatic yet Optimistic crusader.

RESULTS year on year sales increased 600% since the rebranding. Facebook fans jumped from 5,000 to 93,000.

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