maximize a promotion’s ROI?
Objective LAN spends millions every year in tactical promotions that fade into oblivion after they expire.
Solution bring to life their current «Only in South America» campaign by giving real life winners of the promos special cameras to film their experience. We then professionally edit that footage into a series of music videos showcasing each of the airline’s destinations to the sound of local artists.
Results LAN didn’t buy this idea, but we ended up w/an awesome wedding video. Would you happen to own an airline?