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WALKING ON THE MOON

WALKING ON THE MOON

CHARLIE DUKE


WHY YOU SHOULD THINK LIKE A BOXER

WHY YOU SHOULD THINK LIKE A BOXER

JON COHEN


HOW SEGMENTATION CAN PERPETUATE SEGREGATION

HOW SEGMENTATION CAN PERPETUATE SEGREGATION
With African American purchasing power rivaling that of the entire nation of Mexico (1.1 vs. 1.28 trillion USD respectively) and...

WHY LUXURY AND FASHION MATTER

WHY LUXURY AND FASHION MATTER
As social beings, we have always looked to define our place in society. Whether by a system of casts, nobility,...

advertise on dogs?

advertise on dogs?
Objective raise awareness of the fact that 3 out of 4 animals in US shelters don’t make it out alive....

maximize a promotion’s ROI?

maximize a promotion’s ROI?
Objective LAN spends millions every year in tactical promotions that fade into oblivion after they expire. Solution bring to life their...

anchor your brand to the heart of NYC?

anchor your brand to the heart of NYC?
Objective boost brand awareness. Challenge to capitalize on Jameson’s organic growth, this could NOT be an advertising campaign. Solution a two story...

turn a flop into success?

turn a flop into success?
Objective save an expensive project from being killed. Challenge Unilever’s engineers had designed a revolutionary toothbrush with bristles mounted on tiny springs for the...

convince millions to spend 6 months worth of income?

convince millions to spend 6 months worth of income?
OBJECTIVE fuel sales of PCs in emerging markets. CHALLENGE to millions of Chinese and Brazilians, computers represent the largest expense of the year....

get noticed when your competitors outspend you 10 to 1?

get noticed when your competitors outspend you 10 to 1?
OBJECTIVE use the 2010 football world cup as a platform to boost awareness. CHALLENGE Nike and Adidas had famous campaigns,...